Case Study: How We Boosted Bookings for a Holiday Cottage (Strategies That Work Anywhere)

View The End Result Here

The Challenge: A Hidden Gem Struggling for Visibility

Our client owned a charming 3-bedroom cottage in Dorset (similar to Kent’s coastal gems in Whitstable or Margate). Despite its sea views and rustic interiors, bookings lagged due to:

• Low SEO ranking: The listing didn’t appear for terms like “family-friendly coastal cottage Dorset.”

• Generic photos: Failed to highlight unique features like its cliffside garden or vintage Aga stove.

• No video content: Zero social media engagement or YouTube visibility.

Sound familiar? Many Kent rentals face similar hurdles.

Our Strategy: Video-Driven SEO & Storytelling

Step 1: Hyperlocal Keyword Optimisation

We targeted terms like:

• “Seaside holiday cottage video tours South England”

• “Family-friendly coastal rentals near [landmark]” (e.g., Dungeness or Whitstable Harbour).

• “Luxury Airbnb promo videos Kent/Dorset” (Yes, location-specific terms work everywhere!)

Step 2: Cinematic Property Tour

Our video highlighted:

• Unique selling points (USPs): Coastal path access, fire pit sunsets, and a kid-friendly games room.

• Local attractions: To entice customers to the area

• Optimised social media content: Shorter videos made specifically with social media engagement in mind.

• Full overview: Gives clients full look of the property. Sells the product.

  Watch the Dorset cottage’s showcase here.

The Results: 80% More Summer Bookings

• SEO traffic doubled: .

• Social shares increased by 200%: The video performed very well in local Facebook groups.

• Repeat bookings rose: Guests cited the video as “showing exactly what the photos missed.”